The Culture


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Yeezy Boost 350 V2 "Beluga"


Style. Sports. Music. All day, everyday. Those three topics define any type of culture, and they are most certainly the core of today's culture, whether it be the newest Yeezy Boost V2, the newest Migos collab, or how the Cavs and Warriors have, and will continue to, dominate the NBA throughout this decade. Even if you aren't a fan of hip-hop, sneakers, or basketball, you still have to admit that these subjects are at the forefront of the collective mind of today's youth. 

In my eyes, the culture of today is a renaissance of '90s culture. When I think of the '90s I think of the Chicago Bulls, N.W.A., and Jordans. Sound familiar? Today the basketball capital isn't in Chicago, it's in Oakland and in Cleveland. Today's most popular rap music isn't known as boom-bap, and it doesn't come from LA; it hails from Atlanta, and is highlighted by the hi-hat flare of trap beats and the slurred vocals of "mumble rappers." And even though Jordan and Nike still rock the sneaker world, Kanye and Adidas are showing the power of their  new "boost" technology.

This is the world we live in today, take it or leave it, and I will do the best to keep you informed on the latest news and trends, while giving my opinion on if you should believe the hype. New Travis Scott album? I got you. Lonzo is leading the Lakers back to the playoffs? I'll be there. KAWSxJordan 5s!?! Yes please. Get prepared, and stay tuned.

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